by Sandra Yeyati
Charles Maund Toyota’s philanthropic projects are a good-hearted, consistent team effort. They take up a cause, put out their donation boxes in the service area where customers and employees can drop their contributions, publicize the cause in their advertising and on their website, and talk about it with their customers. When the donation drive is over, the company matches the funds they’ve raised and moves on to the next project. It’s not just money they raise; their efforts also raise awareness for people and animals in need, and the groups that seek to help them.